JOB SPECIFICATIONS:
- Graduate of a post-secondary degree or diploma in Business / Marketing / Public Relations / Arts Administration or related field.
- Minimum 3 - 5 years of professional experience in marketing, business analysis, research or planning positions. Demonstrated experience creating, planning and executing tactical marketing and marketing campaigns, program and service promotion plans, social media strategies, experiential marketing and onsite activations, in a live theatre/performing arts and event driven environment.
- Solid experience in event marketing and venue branding including creative development and production.
- Excellent research, technical report writing, budgeting, project management and planning skills are required.
- Proficient in customer research, including customer value measurement and geo-demographic analysis.
- Creative problem solver with the necessary skills to perform in a fast-pasted municipal environment.
- Ability to work independently and as a team member in multiple teams.
- Experience coordinating the creative development process and writing print and web copy as required.
- Proficient user of Microsoft Office products, including Word and Excel as well as publishing software (e.g. Illustrator, Photoshop, In Design, MS Publisher).
PRIMARY RESPONSIBILITIES:
Under the direction of the Supervisor, Theatre Program Development – Meadowvale Theatre and with functional direction from the Supervisor, Events and Promotions – Mississauga Celebration Square, this position is responsible for the marketing research, development, production and execution of; marketing campaigns, onsite activations; event marketing, social media, venue branding and tactical marketing plans for Meadowvale Theatre and Mississauga Celebration Square.
- Prepares and interprets marketing research and analysis on customer needs, values, expectations, participation trends, market segmentation and program and service development opportunities through the use of survey data, census, cultural mapping, customer and other database tools to support data-driven marketing and promotions efforts.
- Develops ideas and participates in the creative process of venue branding for marketing success.
- Prepares marketing strategies and plans that deliver focussed and measurable results.
- Completes marketing research and tactical projects including concept/scope development, project planning, budgeting, procurement, implementation and evaluation.
- Incorporates trend-setting marketing research and advertising approaches to develop and ensure relevancy in the market place is increased and maintained.
- Researches, writes and delivers a wide variety of marketing communication materials including advertising copy, website copy, social media, event materials and displays, newsletters, brochures, articles and publications.
- Updates and maintains social media and websites as required
- Procures and maintains effective relationships with internal and external suppliers (i.e.: Creative Services, Printing, Business Planning, Purchasing, Communications, media, Websites, clients and stakeholders) to ensure marketing and research needs of the Theatre and Square are met.
- Valid driver’s license and use of a personal vehicle are essential
- MUST be available to work flexible hours including evenings, weekends and holidays
- Performs other duties as assigned.
Qualified applicants must submit their application on-line at www.mycitycareer.ca. All applicants will be required to complete an online questionnaire as part of the process. Only those applications submitted online at www.mycitycareer.ca will be considered for review.
We thank all who apply, however, only those candidates selected for an interview will be contacted. All personal information is collected under the authority of the Municipal Act.
