Job Posting

Director of Marketing, Communications and Development

Folklorama is seeking a motivated team player, with a passion for the ethno-cultural arts, to join our team as the Director, Marketing, Communications and Development. Reporting to the Executive Director, the Director, Marketing, Communications and Development is a key member of the Folklorama Leadership Team, contributing to the success of all Folklorama business divisions and program areas including Ethno-Cultural Arts, Group Tour Programs, Cultural Preservation Fund and the annual flagship Folklorama Festival.

As Director, Marketing, Communications and Development you will be responsible for the overall creation, management, and execution of Folklorama marketing and communication strategies, including but not limited to creative development, media buying; public and media relations; social media strategy and website management while ensuring brand integrity is maintained across all Folklorama communications. This role will also lead the organization’s development goals by overseeing fundraising initiatives, travel guide advertising sales, and pre-Festival ticket sales drives.  The successful applicant will have extensive knowledge of operationalizing strategies to fulfil organizational goals in a non-profit environment. The position oversees the Coordinator, Marketing, Communications and Engagement as well as seasonal Marketing and Communications staff and works closely with the Coordinator, Community Relations and Partnerships as well as the Executive Assistant on specific projects.

To be successful in this role, you are a self-starter with a keen ability to mentor and inspire team members. You are creatively driven and highly organized, with a natural ability to embrace new technologies, methodologies, and approaches. You bring with you strong project management skills and the ability to manage changing priorities with a positive attitude. Superior written and verbal communication skills are a must as well as the ability to speak in public and to media as required. You are dedicated to the organization’s mission and values, incorporating them into every strategic decision. You thrive on being able to build and maintain relationships with diverse stakeholders and enjoy learning from them.

A full job description is available here:

Applicants should have a post-secondary education in a related field or a combination of education/experience and at least 5 years in progressively senior roles in marketing, communications, and fundraising roles, with a track record of success. You have strong leadership and team management skills. A demonstrated proficiency in Microsoft Office software, WordPress, Canva, Constant Contact is required. 

Due to the needs of the position during the Folklorama Festival, candidates are required to have a valid Manitoba Class 5 driver’s license. Evening and weekend work will be required from time to time, in particular the weeks prior to and during the Folklorama Festival.

If you are interested in joining the Folklorama staff and have the experience, education, qualities and passion to work for one of Winnipeg’s premier arts and cultural organizations, please forward a cover letter stating salary expectations, a resume and three professional references by Thursday, October 12, 2023 at 5:00pm to: 

Ms. Teresa Cotroneo
Executive Director, Folklorama

Those selected for an interview will be required to develop a plan for the marketing of a specific Folklorama project and may be asked to provide writing samples and a portfolio of previous related work.

Folklorama is committed to equity, diversity and accessibility in the workplace. We strive to have a team that reflects our mission and mandate, and encourage diverse abilities, cultures, identities, languages and perspectives. Folklorama encourages candidates to speak to this in their application. Applicants should identify if they require accommodation during the competition process on a confidential basis. Thank you to all applicants for your interest however only those selected for an interview will be contacted.

Application Deadline: 
Thursday, October 12, 2023
Type of Work: 
Full Time
Education Level: 
University (Graduate)
Prefered Method(s) of Application: 
By E-Mail

Employer Details


Monica Lowe
183 Kennedy Street
2nd Floor
Winnipeg, MB R3C 1S6

Folklorama promotes the ethno-cultural diversity of Manitoba through entertainment and public celebrations of culture and education. Folklorama provides the opportunity for ethno-cultural communities to promote and celebrate their intangible culture. We will understand and respond to the expectations of our members, stakeholders and the public and will be leaders in the festival community, the special events industry and the tourism industry of Manitoba. We will respect and recognize the contributions of our staff and volunteers and will create an environment that inspires fun, innovation and a sense of belonging.