We are seeking a skilled and passionate Marketing & Communications Coordinator to lead and implement strategic initiatives that promote the Academy’s programs, performances, and legacy. This role is ideal for a creative professional with strong marketing insight, digital fluency, and organizational finesse, who thrives in a fast-paced, arts-focused setting and values contributing to meaningful, educational work.
Qualifications & Competencies
- 3–5 years of experience in marketing, communications, or arts administration, ideally within a cultural or educational organization.
- Strong written and verbal communication skills, with demonstrated ability to tailor content for various platforms and audiences.
- Proven experience managing digital marketing campaigns with knowledge of Google Ads, Meta Business Suite, and analytics tools.
- High degree of proficiency with MailChimp, Canva, Microsoft Office Suite; experience editing websites using platforms such as WordPress.
- Basic video editing skills to produce content for social media and event promotion.
- Excellent organizational skills; able to manage multiple priorities and meet deadlines in a fast-paced environment.
- Professional, polished, and personable; adept at engaging with students, families, faculty, and external stakeholders.
- Collaborative team player with the ability to take initiative and work independently.
- Availability for evening and weekend commitments as required.
Assets
- Familiarity with the performing arts or dance education
- Knowledge of Adobe Creative Suite or similar tools
Key Responsibilties
Marketing, Communications & Brand Development
- Develop and execute annual marketing plans to support student recruitment, performances, auditions, and community outreach.
- Manage the Academy’s social media channels (Instagram, Facebook, TikTok, LinkedIn), producing engaging and timely content including reels, stories, and highlights that reflect our values and aesthetic.
- Plan and monitor paid digital campaigns (Google Ads, Meta Ads), ensuring optimized targeting and strong ROI.
- Craft and distribute compelling newsletters and campaign emails using MailChimp; analyze data to refine strategies.
- Maintain and update website content to reflect current programming, schedules, and announcements; ensure clarity, accuracy, and brand consistency.
- Uphold the Goh Ballet visual and editorial identity across all communication materials—digital and print.
- Liaise with local media and community partners; draft press releases and manage media outreach as needed.
Event Promotion & Community Engagement
- Promote and support the coordination of performances, auditions, open houses, and outreach initiatives.
- Serve as an on-site representative at events to ensure a smooth and professional presentation.
- Initiate and manage partnerships with advertising contacts; coordinate reciprocal marketing and sponsorship agreements.
Administrative & Operational Support
- Provide timely and thoughtful responses to inquiries from prospective students and families.
- Assist in the coordination and logistics of auditions, seasonal assessments, and special projects.
- Collaborate with administrative colleagues on seasonal initiatives such as student recruitment campaigns, demonstration events, scholarship tracking, and registration outreach.
- Contribute to internal communications, monthly newsletters, and Academy announcements.
Status: Full-Time, In-Person
Location: Vancouver, BC
Start Date: Immediate
Salary: Starting at $65,000 annually, commensurate with experience
Please email your resume, a cover letter, and two writing samples (e.g., newsletter, campaign materials, or social media content) to: positions@gohballet.com
Subject Line: Marketing & Communications Coordinator Application
We thank you for your interest in this position; however, we will only be contacting those selected for interviews. Should you require any accommodation through the application process due to disability we will happily work with you to support your expression of interest in this role and will ensure all interested candidates are considered equally.
To all those that expressed interest, thank you for considering Goh Ballet Academy as your future employer. It is a very special place to work, and we hope each of you finds the best career path that compliments your experience and interest.
Goh Ballet is committed to employment equity through a process which identifies and eliminates any discrimination in the organization’s employment procedures and policies. We encourage applications from qualified individuals who identify as LGBTQ2+, First Nations, Inuit & Métis, people of colour, and people with disabilities. The position will remain open until it is filled.
