At the intersection of art + ideas is The Banff Centre. The organization aims to inspire global leaders to make a meaningful difference in their organizations, their communities – and for themselves. The Centre is an organization undergoing change and extreme growth. It is an organization that is poised to attract global leaders, think tanks and thought leadership. It is an organization that will create global change.
The Banff Centre is the largest arts and creativity incubator on the planet with a mission to inspire creativity. Over 8,000 artists, leaders, and researchers from across Canada and around the world participate in programs at The Banff Centre every year. Through its multidisciplinary programming, The Banff Centre provides them with the support they need to create, to develop solutions, and to make the impossible possible.
The Opportunity
The Banff Centre is looking for an Executive Director of Marketing & Communications. Reporting to the Vice President, Business Development, this position develops creative and innovative strategies to enhance the vision, lead a team to higher levels of personal and professional growth and ensure results. The Executive Director plays a key role in conceiving and implementing the modern and forward-looking positioning of the Banff Centre brand. In leading, planning, and implementing our marketing and communications strategy, this role serves to grow the Centre’s visibility, impact and financial resources.
Whether it is in building awareness of The Banff Centre, attracting exceptional applicants for our Arts and Leadership Development programs, or by building audiences for our festivals, performances, exhibitions, and conferences, The Executive Director, Marketing and Communications will possess a deep understanding of and experience in all aspects of marketing and communications. You are a respectful manager and an emotionally intelligent communicator. You are collaborative – open to new ideas and the input of others.
Position Objectives
- Create and oversee the implementation of innovative short- and long-term strategies to achieve Banff Centre objectives and in so doing increase awareness and engagement with clients and stakeholders
- Design, implement and monitor a forward looking office staffing plan that ensures personal and professional opportunities for marketing and communications employees
- Continuously evaluate, augment and improve outcomes of marketing and communications efforts to ensure satisfaction of client-divisions and increase uptake on Banff Centre products and services
Responsibilities
- Oversee the development of The Banff Centre’s marketing and communications priorities and the annual operating budgets for the department
- Ensure continuous innovation of The Banff Centre’s brand, story and interactive media
- Lead the Marketing and Communications team to high levels of personal and professional growth so that it achieves its financial and non-financial objectives
- Network with media and partners on a high level to advance Centre strategies and goals
Qualifications
- A minimum of a bachelor's degree in business or a related field. A master’s degree is preferred.
- Ten years’ of demonstrable success in progressively-responsible leadership roles with a branding focus
- Thorough knowledge of marketing and communications best practices and an appreciation of the unique mandate of The Banff Centre
- An understanding and experience working in the arts or a post-secondary environment is an asset
- Comfortable dealing with both strategic planning and tactical execution
Employment Terms & Benefits
- This is a permanent salaried Management/ PSP position, subject to a 12 month probationary period, based on 40 hours per week
- Salary commensurate with level of education and experience
- The Banff Centre offers a competitive and comprehensive benefits package to all of its full time salaried employees. For more information please visit our benefits page
Application Process
We are accepting applications for our new Executive Director, Marketing and Communications until Wednesday, October 2, 2013.
