Marketing Coordinator, Ottawa Symphony Orchestra
The Marketing Coordinator works with the General Manager, members of the Board and the Marketing Committee to develop plans and strategies to achieve the organization’s subscription and box office goals. To accomplish this mandate, the Marketing Coordinator will fulfill the following; create and oversee marketing/sales plans, timelines and the marketing budget, and execute renewal strategies and new subscription acquisition campaigns including direct mail, phone sales, e-marketing, and social media initiatives to acquire and retain subscribers.
The Marketing Coordinator will also play a lead role in the promotion of ‘Symphony for Schools’ concerts and assist the General Manager with preparatory arrangements. The primary task includes communication management with school board representatives and school contacts to attain strong audience attendance to the free series of concerts performed twice each season.
This position is also responsible for the coordination and production of publications (i.e. season brochure and subscription correspondence), web content and other communications.
Hours: 20 hours/week, 49 weeks/year. Pay is $15.50 per hour, non-negotiable. Scheduling is flexible.
Please send cover letter and CV to:
Alana Gralen, General Manager
gm@ottawasymphony.com
(No phone calls, please)
Closing date of competition: October 31, 2013
Primary Duties and Responsibilities
- Advertising
- Prepare media plans for each concert, special event and subscription campaign.
- Work with graphic designers to prepare all ads, posters, signage and other graphic needs as required.
- With the Ticket Manager, coordinate logistical details including copy editing, data collection and preparation of required documents for subscription campaigns and other special offers to the public.
- Manage printing process for all promotional documents.
- Public Relations / Communications
- Manage press materials and send out in advance of each concert
- Make follow ups with local media
- Arrange for interviews and photo calls
- Manage social media accounts (Facebook and Twitter)
- Manage all e-communications with patrons (e-newsletter)
- Concerts and Meetings
- Attend and work concerts as required.
- Provide Marketing Committee updates and report regularly to General Manager and Board
- Season Brochure
- Coordinate the production of the season brochure through to final printing including receiving design drafts, layout, proofreading and distribution of drafts to the GM, Marketing Chair and Artistic Director for review.
- House Program
- Compile all content, manage the proofing and printing process
- Website
- Manage web content and make edits as required in French and English.
Symphony for Schools Production and Promotion
- Develop and confirm arrangements for each concert
- Confirm all logistical arrangements for the concerts with the auditorium, schools and other parties.
- Work with orchestra personnel manager, technicians and volunteers at each concert to make sure it runs smoothly.
- Liaise with graphic designer to make sure all promotional and informational materials for the concerts are up to date.
- Liaise with the school board arts coordinators to promote the concerts and take bookings.
- Prepare seating plans for each concert based on bookings.
- Follow up with all bookings to send more detailed information about the concerts, busing, and classroom preparation.
Administration
- Assist with general administration during scheduled office hours
- Answer phones and take messages.
- Assist with data management and other tasks as required.
Requirements/Skills
- Communications, Marketing, or Public Relations degree or diploma OR 1-3 years marketing/communications experience
- Bilingual French/English required
- Knowledge of and experience with social media
- Excellent oral and written communication skills
- Advanced computer skills including familiarity with Microsoft Office, Adobe and Photoshop
- Ability to multi-task
- Ability to work independently and as part of a team
- Background knowledge of classical music an asset
