The Marketing Coordinator will be responsible for assisting the Marketing Manager in planning and executing marketing, community outreach and audience development strategies for the 2013 Hot Docs Festival. The successful applicants will be responsible for promoting the Festival’s programming to the many different communities that constitute the Hot Docs audience, including, but not limited to, seniors, students and a diverse range of ethno-cultural groups, and for nurturing relationships with organizations situated within these communities. They will be expected to work closely with Communications staff to meet all crucial deadlines in the department’s critical path.
The Marketing Coordinator is expected:
- To contribute to the development of innovative and cost-efficient strategies for marketing and promoting the Festival and other activities;
- To research, recommend and execute new marketing strategies, outlets, partners in relation to targeting audience and industry outreach;
- To assist the Marketing Manager with local, national and international distribution of Hot Docs promotional materials, including developing distribution strategies, suggesting outlets to access communities for targeted outreach, organizing mail-outs, and working with service providers to meet deadlines;
- To assist with online and print ad buys in both consumer and trade publications;
- To assist in the development of broader promotional initiatives and communication activities, including web and e-bulletin content development;
- To assist with the research, production and coordination of the Hot Docs’ festival daily videos;
- To assist in the execution of a comprehensive outreach plan;
- To update/verify existing database records of community organizations;
- To identify new potential audiences for programmed films and to research, compile and create database records for organizations through which these audiences can be reached;
- To contact these community organizations and arrange for direct promotion of Hot Docs through various means, including but not limited to: inclusion in email notices, community bulletins, contests, flyer/poster distribution, website mention/links etc.;
- To produce targeted one-sheets to be used for outreach activities, including but not limited to basic graphic design work, coordinating translation of program notes, reproduction and distribution;
- To supervise a marketing intern and volunteers, if required;
- General tasks as needed: fielding questions and phone calls; and responding to daily tasks as they arise.
KEY REQUIREMENTS
- Non-profit arts marketing background (3-5 years)
- Organization, planning and an attention to detail
- Knowledge of Microsoft Office programs, basic graphic design and familiarity with HTML
- A familiarity with the city’s diverse communities
- Ability to work under pressure and meet tight deadlines
- Ability to work independently and with a team
- A familiarity with the documentary and/or festival industry is an asset but not a requirement.
APPLICATION
Submit via email to Jane Chisholm (jchisholm@hotdocs.ca). Please include “Marketing Coordinator” in the email heading.
Hot Docs
Attn: Jane Chisholm, Marketing Manager
Re: Marketing Coordinator Position
110 Spadina Avenue Suite 333
Toronto, ON
M5V 2K4
No phone calls please.
Hot Docs wishes to thank all those that apply, however, only those applicants selected for an interview will be contacted. Hot Docs is an equal-opportunity employer
