City of Saskatoon - Mendel Art Gallery – Saskatoon, SK
Posting No. 063
The City of Saskatoon is an Employment Equity employer.
ORGANIZATIONAL PROFILE - THE REMAI ART GALLERY OF SASKATCHEWAN:
Due to open to the public in 2016 the Remai Art Gallery of Saskatchewan is one of the most visionary new art museum developments in North America. Located at River Landing in the south downtown of Saskatoon, the Remai Art Gallery of Saskatchewan will be an architectural centerpiece for the city and will complement the landscape of the South Saskatchewan River valley. Designed by the renowned Canadian architectural firm, KPMB, it will be a striking building from the outside and will offer equally striking views from within the building. Inspired by the local landscape and the rich history of architectural modernism the design won the Canadian Architect magazine's 2011 Award of Excellence for the Gallery's design, well before construction started.
Wrapping around the Persephone Theatre, the new gallery will be the largest in the province and five times the size of Saskatoon's current Mendel Art Gallery. The Remai Art Gallery of Saskatchewan will bring world-class national and international exhibitions of modern and contemporary art to Saskatoon while celebrating Western Canada's contribution to the visual arts. In addition the Gallery will be able to display more of the 7,500 works of art in the Mendel Collection, as well as the $20 million collection of Picasso linocut prints recently donated by the Frank and Ellen Remai Foundation to the Remai Art Gallery of Saskatchewan. The Foundation has also donated a further $30 million to the gallery, $15 million toward the construction cost and $15 million for future programming. The combined donation is amongst the largest to an art gallery in Canadian history.
The new building is supported by all levels of government and, most importantly, by generous donors, including families and corporations. To date $76 million has been pledged toward the cost of construction of the gallery. The gallery will also be served by a $19.5-million underground parkade owned and operated by the City. Construction began in April 2013, while the gallery's first Executive Director and CEO commenced duties the following month. A visioning and brand development process is currently being completed, with the aim of establishing the gallery as a direction-setting art museum in North America.
ORGANIZATIONAL OPPORTUNITY:
The Remai Art Gallery of Saskatchewan invites you to play a key role in the establishment of the gallery within the local and global marketplace. The Remai Art Gallery of Saskatchewan is seeking an experienced, dynamic and innovative marketing professional to serve as Director of Marketing. Reporting to the Executive Director and Chief Executive Officer, the Director, will be responsible for the implementation of a strategic marketing plan and communication initiatives that meet revenue and visitor targets, while delivering strong brand identity according to the brand vision and promise. This is a diverse role that leads initiatives in multiple areas including business development, and the marketing of programs, visitor services, retail, rentals, events, membership services and the promotion of donor and sponsor opportunities.
DUTIES:
- Executes the strategic marketing direction, and brand strategy for the Gallery.
- Develops, executes and monitors the Gallery's communications and public relations strategy.
- Plans, organizes, directs, maintains and evaluates the work of the Marketing and Communications Department.
- Conducts market research to inform the Gallery's marketing, communications and public relations strategies.
- Leads and develops the Gallery's social media outreach, as part of the marketing, communications and public relations strategy.
- Manages the overall media plan including print, online, television, radio, and outdoor.
- Delivers on the Remai Gallery strategic vision by developing and implementing business development plans that meet annual revenue generation targets from product development and sales, admissions, rentals, memberships, events, value-added services and new ventures.
- Responsible for managing and growing the customer base including setting direction for and evaluating the overall customer experience.
- Manages the customer service area including overall visitor experience, reception services, way-finding and information delivery.
- Responsible for managing and growing the membership program including setting direction for and evaluating the overall member experience
- Ensures editorial direction, design, production and distribution of all gallery publications meets the vision and strategic marketing direction of the Remai Gallery.
- Oversees the Remai Gallery visual identity, providing direction for graphics standards, branding guidelines and marketing collateral.
- Supports the strategic direction of the Remai Gallery through the marketing of development and fundraising programmes and events.
- Cultivates and builds relationships with members of the media and press and directs Communications staff in building media interest in the gallery. Ensures regular contact with target media and timely and appropriate responses to media requests.
- Assists with preparation of media/press briefings, speeches, presentations and talking points for the CEO, members of the Board and Campaign Committee and the senior staff team.
- Manages the relationship, contracts and deliverables from consulting firms on marketing, branding, advertising, media, and public relations.
- Prepares the Marketing and Communications Department's revenue and expense budgets, monitors progress and reports, along with the Director of Finance & Operations, to the Executive Director /CEO.
- Recruits, directs, supervises, trains, develops and evaluates the performance of assigned staff, including the Communications Coordinator, Communications Assistant and Visitor Service staff.
- Performs other related duties as assigned.
QUALIFICATIONS:
- University Degree in marketing, commerce, business, journalism or public relations.
- Seven to nine years' progressively responsible experience in design and execution of marketing with a minimum of 3 years' experience at the senior leadership level.
- Strong familiarity with and passion for the arts and tourism sectors combined with knowledge of public sector and non-profit organizational operations.
- Proven competency in business development combined with current knowledge of marketing and social media trends.
- Demonstrated ability in overseeing the design and production of print and web-based materials and publications.
- Demonstrated ability in analyzing sales patterns and research to inform decision-making.
- Demonstrated ability to build and foster effective relationships with assigned staff, trustees, volunteers, artists, donors and sponsors.
- Demonstrated ability to direct and support staff in achieving desired results.
- Ability to establish and maintain effective working relationships with staff.
- Demonstrated ability to express ideas and concepts effectively, orally and writing, including the ability to prepare and present oral and written and audio-visual reports of a specialized nature and the ability to create a persuasive case to garner support for key programs and projects.
- Ability to maintain a high level of professionalism, discretion, and confidentiality.
- Demonstrated organizational and planning skills.
- Demonstrated skill in the use of a computer using the Microsoft Office Suite and related marketing systems.
SALARY:
$87,917 to $103,303 per annum (2012 rates).
For further information regarding this position, contact Human Resources.
Applications are to be received in Human Resources (City Hall) by 5:00 p.m. on Friday, February 28, 2014.
Apply online at www.saskatoon.ca or by email: careers@saskatoon.ca
