TITLE: COMMUNICATIONS SPECIALIST
REPORTS TO: DIRECTOR OF STRATEGIC PLANNING
ABOUT CREATIVE BC
Creative BC is an independent not for profit agency established by the Provincial Government in April 2013 that is responsible for promoting and developing the creative industries in British Columbia. This new agency, which brought together BC Film + Media and the BC Film Commission, provides a single point of access for industry programming, production support services, tax credit administration, international marketing and policy development. Our goal is to provide exceptional client service and demonstrate leadership and expertise to sustain BC’s Creative sector and expand its capacity and reputation as a globally competitive and world-class centre for creative content production. Creative BC programs, services and investments act as a catalyst to help these sectors realize their economic and creative potential and thereby contribute to the future prosperity of our province.
JOB SUMMARY
Creative BC is looking for a dynamic Communications Specialist to join our organization. The Communications Specialist will be responsible for delivering on Creative BC communications priorities and implementing a comprehensive communications strategy to build awareness of Creative BC programs and services and strengthen the Creative BC brand. This key role will develop and execute planned and reactive communications activities and provide guidance, planning and execution of the organization’s public, media, government relations, social media, marketing, events and corporate communications activities.
ACCOUNTABILITIES
- Incorporates the existing communications and social media plan into a single integrated communications strategy to build the Creative BC brand and enhance relations with stakeholders, clients, media, government and our Board of Directors. Implements the plan on the approval of senior management, re-visits the plan periodically and presents updates for approval.
- Develops and implements tactical plans for each component of the communications strategy to ensure consistency of approach for all aspects of marketing and communications across Creative BC. Seeks input and develops effective working relationships with staff across all programs to facilitate collaboration on communication efforts.
- Drafts content for Creative BC website and social media platforms.
- Attracts and manages media interest, drafts press releases, develops editorial calendar for press and social media distribution, coordinates appropriate response to media requests, ensures regular contact with target media, and maintains relevant databases and mailing lists for the dissemination of Creative BC’s communication materials.
- Ensures quality, timeliness and consistency of CRBC branding for industry sponsorship initiatives, coordinates communications requirements at international trade events and supports staff capacity in managing sponsorship and industry development requests.
- Responsible for editorial direction and design for print and online materials, including annual reports, organizational brochures, ads, issue specific fact sheets, program profiles, and other materials. Liaises with graphic designers, photographers, translators, and printers during production of Creative BC publications, to ensure that work is completed on-time and on-budget. Ensures Creative BC brand guidelines are consistently maintained.
- Develops an internal employee communication plan that includes a regular communication schedule to provide employees with information about the direction of the organization, new developments and initiatives, progress updates and how employees can engage and provide feedback. Supports management execution of plan by following up to ensure deadlines are met, providing content, etc.
- Monitors the effectiveness of Creative BC’s communication activities and provides regular and ad hoc status updates.
JOB REQUIREMENTS
- Undergraduate degree in a relevant field such as Communications, Marketing or Public Relations and 5-7 years of directly related corporate communications experience; (equivalent combination of education and experience will be considered).
- Knowledge of BC’s creative industries.
- Excellent written and verbal communication, as well as facilitation skills.
- Proven record of strong leadership skills in marketing, corporate communications, public and media relations, corporate events and social media.
- Strong work ethic and the ability to work independently as well as in a collaborative team.
- Enthusiasm to pro-actively seek opportunities for continuous improvement and collaboration within the communications function.
- Competence in project management and strong attention to detail, with ability to understand bigger picture impacts.
- Ability to meet tight deadlines and manage a number of priority projects concurrently.
- Excellent interpersonal skills in order to develop and foster good working relationships with a wide range of stakeholders and effectively influence and persuade support for Creative BC’s internal and external communications strategy.
- Ability to supervise staff.
SALARY RANGE: $57,000 - $65,000
Please apply via email to Karen Lamare, Director of Strategic Planning before end of day Friday August 15, 2014. Email: klamare@creativebc.com
If you have questions regarding this position, please call: 604 730-2239
