POSITION SUMMARY:
Reporting to the Director of Marketing, Programs and Products, the Marketing Manager is responsible for developing and executing marketing initiatives to drive sales of the more than 500 publications that support The Royal Conservatory Certificate Program. Specifically, this includes all areas of product management related to published products, including advertising, publicity, copy writing, promotions, cover development, website development, and maintenance of the online bookstore.
KEY RESPONSIBILITIES:
- Together with the Director of Marketing, works to maximize revenues and visibility of The Royal Conservatory and Music Development Program brands, and Frederick Harris Music product lines, within target markets.
- Works with the Director of Marketing to develop strategic plans, and implements product launch plans.
- Monitors the market, conducts research and reports on competitive activities.
- Works closely with the Sales Manager to promote sales initiatives to drive revenues.
- Manages the online bookstores for both The Royal Conservatory (Canada) and The Music Development Program (USA) to ensure they are consistent, accurate, easy to use and provide opportunities for promotions and cross promotions.
- Serves as a liaison and partner with the Academic Office to ensure accuracy and approvals for all new and revised publications.
- Manages the cover/product packaging design process and the development of product catalogues and related marketing and sales collateral.
- Works with the Web Content Manager to ensure product-related content is on brand and aligned to support all marketing and communications initiatives.
SKILLS AND EXPERIENCE:
- Excellent writing, editing, and proofreading skills.
- Experience with digital marketing, preferably online retailing.
- Familiarity with website development or knowledge of HTML an asset.
- Familiarity with Filemaker Pro and Adobe Creative Suite an asset.
- Excellent organizational, time management, and problem-solving skills.
- Experience managing relationships with outside suppliers.
- A high degree of music literacy and familiarity with the curriculum and examinations of The Royal Conservatory.
- Post-Secondary Marketing credential and 2-4 years Marketing experience, or equivalent.
- Strong verbal and written communication and presentation skills.
- Ability to work independently, and as part of the sales and marketing team.
- Excellent organizational skills, ability to multi-task with several priorities.
Applicants should send a cover letter describing their relevant experience and skills, along with their résumé, no later than February 20, 2015; however, please note that this position may be filled prior to the deadline if a suitable candidate has been identified.
Applications should be sent to:
Human Resources
The Royal Conservatory of Music
273 Bloor Street West
Toronto, ONM5S 1W2
Fax: (416) 408-3096
Email: rcmemployment@rcmusic.ca
