Job Posting

Vice President, Marketing - Toronto Symphony Orchestra

The Position:                

The Toronto Symphony Orchestra (TSO) seeks a Vice President, Marketing.  With an annual budget of $28 million and overall annual earned revenues from ticket sales of $8.7 million, the TSO serves an annual audience of over 275,000 at the 2,630-seat Roy Thomson Hall.  The TSO is an industry leader in developing young audiences.  It has an international presence through its history of touring to Europe, Asia, and the United States.  The TSO has 90 musicians working on a 43-week contract, and 55 full-time administrative staff. 

Reporting to the Chief Executive Officer, the Vice President, Marketing is charged with the strategy, implementation, evaluation, and achievement of the earned revenue goals.  The Vice President is responsible for developing long- and short-term marketing plans in support of the TSO’s performances and events, managing the company’s brand identity both internally and externally, and providing consistent and clear leadership to a dedicated staff team. 

The Marketing Department is responsible for subscription and single ticket sales campaigns, advertising, audience development, forecasts, budget oversight, publications, communications, public relations, and social media.  The Vice President works closely with the Vice President of Artistic Planning, as well as the Chief of Staff, the Chief Financial Officer, and the Vice President of Development.       

The Vice President, Marketing plays an important role on the senior staff team of the TSO and must be sufficiently familiar with the orchestral repertoire and the performing arts industry to be a full partner in the planning process.  

Reporting to this position are the Directors of Brand & Communications, Public Relations, Marketing, and Digital Content, the Managing Director for Publications, the Manager of Patron Services, and seven other staff members.   

We seek an individual with a minimum of ten years’ senior level marketing experience in the performing arts; a bachelor’s or master’s degree, knowledge of and proficiency with Tessitura (as well as Microsoft Word and Excel).  A strong background in subscriptions marketing is imperative.  The position requires excellent interpersonal, managerial, analytical, and organizational skills. 

Familiarity with the orchestral repertoire is essential, as is a track record in the building of subscription audiences.    

Application Process:

Salary is commensurate with experience and qualifications.  Excellent benefits package.  Deadline for applications: Friday, May 18, 2018.  Interested candidates are invited to submit a resume with a list of references, and salary expectations to:

Margaret Genovese

Genovese, Vanderhoof & Associates

77 Carlton Street, Suite 1103

Toronto, Ontario

Canada M5B 2J7


For additional information:,

Preference will be given to qualified Canadian candidates. 


Application Deadline: 
Friday, May 18, 2018
Type of Work: 
Full Time
Education Level: 
University (Undergraduate)
Prefered Method(s) of Application: 
By E-Mail

Employer Details

Genovese, Vanderhoof & Associates

Margaret Genovese
1103 - 77 Carlton Street
Toronto, ON M5B 2J7

Over the past thirty years, Senior Partners Margaret Genovese and Dory Vanderhoof have built one of North America’s leading arts/cultural management consulting firms. GV&A has an unparalleled record of success in assisting their clients in executive search, effective planning, capital campaigns, successful facility development, and dramatic improvement to contributed and earned revenue. The firm’s clients range from the continent’s largest ballet and opera companies, theaters, museums, art galleries and orchestras, to highly specialized cultural organizations such as modern dance companies, folk festivals, theaters for young audiences, science museums, performing arts facilities, historic theaters, living history museums, arts service organizations and government agencies. All partners and associates have been on the front lines and have impressive personal track records managing cultural institutions, bringing to clients an invaluable breadth and depth of practical experience with strong strategic focus. The firm has a comprehensive knowledge of the North American cultural industry’s best practices, balanced by practical understanding of what is realistically achievable for each unique client institution in its specific operating environment.