UNIQUE OPPORTUNITY, EXCITING CHALLENGES
MARKETING AND DEVELOPMENT MANAGER
The Yukon Arts Centre (www.yukonartscentre.com) is a not–for-profit charitable organization that is dedicated to the development of the arts as an important cultural, social and economic force in the Yukon. The Yukon Arts Centre main facility consists of: Public Art Gallery, a Youth Gallery, a Community Gallery, a 428-seat theatre, a 50-seat studio theatre. In addition, the Yukon Arts Centre currently operates the Old Fire Hall, a flexible downtown venue, year-round and The Wharf, an outdoor space on the Yukon River waterfront, during the summer season.
Whitehorse has gained a reputation for being one of the most artistically and culturally vibrant communities in Canada rivaling many large cities. It is also considered to be one of the most beautiful places in Canada with ready access to hiking and biking trails, hundreds of kilometers of cross country ski trails, downhill skiing, canoeing and kayaking (https://en.calameo.com/read/0004467491828d2c4f7ad and http://www.travelyukon.com/ ).
The Yukon Arts Centre presents about twenty-five professional performing arts shows on its mainstage annually and rents the facility to community and other groups for their events, for a total of 259 days of activity. The three galleries are active year-round with rotation exhibits of one to three months in duration. The Old Fire Hall is active about 179 days a year, including twelve or more events organized by the Yukon Arts Centre.
This is a unique opportunity for a self-motivated, creative and analytical marketing professional with a passion for the arts who thrives in an environment where team-work is the rule and taking leadership is encouraged.
As the Marketing and Development Manager you are responsible for the strategy and implementation of event and institutional marketing as well as sponsorship development and individual giving. You will develop a multi-year plan to grow the Yukon Arts Centre’s earned revenues, broaden its audience and client base, drive performing arts attendance and gallery visitation, foster community support, and heighten the Yukon Arts Centre’s visibility in Whitehorse and across the Yukon. You will work toward achieving jointly agreed on annual goals in each of these areas.
The key responsibilities of the Marketing and Development Manager are to:
· Market all Yukon Arts Centre presentations, including Mainstage, Old Fire Hall, Galleries and community outreach.
· Develop and implement a multi-year marketing strategy and plans that include:
o Overarching annual marketing strategy for the Yukon Arts Centre with a focus on brand-based marketing approaches and clear brand messaging
o Specific marketing implementation plans for all YAC events including messaging, advertising, promotion, social media marketing, media relations, and communications
o Oversee the design of and/or implement content for standardized design templates for all marketing and communications materials
o Enhancing the Yukon Arts Centre online footprint through implementation of our web and social media strategy
o Monitoring sales results and adjusting campaign tactics to drive the desired results
o Strategies to optimize subscription marketing, membership sales and foster committed audience relationships
· Develop a multi-year fund development strategy and plan that includes
o Developing and implementing an effective sponsorship programme
o Developing and implementing an effective individual donor programme
o Identify, develop and maintain positive relations with funders, sponsors and donors to secure our operational and financial sustainability and growth.
· Establishing and championing guidelines for YAC-branded communications and best practices among the YAC team
· Support the Yukon Arts Centre Foundation in its fundraising initiatives.
The Marketing and Development Manager will report directly to the CEO and they will work closely with the Artistic Director, the Gallery Director and the Community Programming Director to achieve common financial and reputational goals.
The Marketing and Development Manager will have excellent inter-personal communication and relationship-building skills. Effective time-management and the ability to optimize the impact of the available resources is key to success. Computer literacy including an advanced ability to use Microsoft Office (Excel, Word and Powerpoint), online tools, including a web-based CMS system and e-news engines, and social media tools are required. Proficiency with the Adobe Creative Suite (CS6) is a plus.
The successful candidate will have University or College training or the equivalent experience, in any of the following Marketing, Advertising, and Visual Communications, Media Relations, Non-profit marketing, tourism marketing or Fundraising and with at least three years’ experience working in one those roles.
This is a full time position and requires a willingness to work flexible hours as dictated by the needs of the position. Evening and weekend work will be necessary.
Benefits:
This position offers flexible hours, a group insurance plan and RRSP contributions. This position is part of our Collective Agreement with the Public Service Alliance of Canada. The annual salary falls between $51,875 and $54,000.
To download a detailed job description, click here.
To apply, please forward your resume in confidence to: (electronic submissions are preferred, please ensure your name is included in the naming of any attached files.)
Al Cushing
Executive Director
Yukon Arts Centre
At applicant@yac.ca
or by mail to
Box 16
Whitehorse, YT
Y1A 5X9
Applications will be accepted until 5:00pm 25 January 2016.
We thank all interested applicants in advance, but will only be contacting those selected for an interview.
